Saturday, November 3, 2012

Death of a Legend: Lancia Automobiles

The current economic crisis in Europe has now closed the doors on one of the greatest companies in the auto industry.  Lancia was founded in 1906 by Vincenzo Lancia and his companion, Claudio Fogolin. Over its long history, Lancia has built some of the most iconic rally race cars of all time, including the Lancia Delta S4. Unfortunately, having a history of excellence does not mean that you are invincible to the world crumbling around you. Seeing this chapter of the industry close its doors makes me wonder what could have happened had something similar taken place in the States. We could have been seeing a company like Mitsubishi go under, losing iconic cars such as the Lancer Evolution. Luckily, our economy has not tanked enough to kill anything off yet, so our domestic companies live to tell the tale. Lancia will be sorely missed, especially since this guarantees there will absolutely not be a production model of a new Lancia Stratos. Sergio Marchionne, CEO of Fiat and Chrysler, says that the closure is an important part of his plan to help his floundering companies recover from the recent economic disaster.

Lancia Delta S4

No comments:

Post a Comment