Wednesday, October 10, 2012

Interactive iPad Media In Magazines, Too?

I've said it before, and I'll say it again; auto manufactures have been at the fore-front of advertising technology for as long as there have been cars to sell. This particular ad brings together two really common household items together for something truly unique, and never seen before. The magazine picture acts as a sort of frame for the Lexus, while the iPad creates a far more visceral experience by adding an array of colorful backgrounds and catchy music to highlight some of the more flashy aspects of the car. It really is a cool new way to interact with the company, and I know we'll be seeing more like this in the future. Don't forget to like and share on Facebook for your favorite Nor-Cal car lot!

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