In an age of entertainment instant gratification, car manufactures must do their very best to capture the attention of the American public. In this instance, BMW thought it would be fitting to compare their new M5 to a bullet. In proper fashion, they rigged a few contraptions to emulate the well know slo-mo videos of bullets whizzing through various household objects. Honestly, I thought that the giant tube was clever, (the barrel of a gun), but the giant glass apple seemed a little much. I really preferred the actual bullet videos much more than some stupid ad for a car. If you're gonna make a commercial for an eighty thousand dollar car, don't rip off a Youtube video for inspiration. That's cheating. Check out the videos and let me know what you think in the comments below.